It has a lot to do with market research and what your competitors do (you’ll often want to be found for the same keywords!). You can’t trust your own intuition here, and the user response is not always going to be as good as you expect. Some people call it “App Store SEO”, because of its similarity with web Search Engine Optimization. Later in this post we will take a close look in the details of ASO on-metadata and an anatomy of a perfect Google Play Store listing of an Android app. This means we see opportunities that anyone relying on simple keyword tools can’t – delivering the best results. We’re trusted by 1000′s of developers to manage their mobile app marketing and ASO with our App Store Optimization Service.
App Store Optimization – ASO. App Store Optimization. Google Play Store optimization. While nobody really knows the exact algorithm of Google ranking, there are a few well-tried tricks that work to lift your app up in Play Store. But here is one thing – before people use apps for diverse purposes, they tend to search for these. The Essential App Store Resources List – Apple App Store and Google Play Store.